When a brand shows close to zero growth in sales over five years, and it gets reported as positive news, you know that something went very wrong somewhere. And this is the story of Nestle in India, and its popular Maggi brand of instant noodles, whose market share went down from 80% in mid 2015 to zero at the end of the year. So
The Gifts of Maggi
The Gifts of Maggi
The Gifts of Maggi
When a brand shows close to zero growth in sales over five years, and it gets reported as positive news, you know that something went very wrong somewhere. And this is the story of Nestle in India, and its popular Maggi brand of instant noodles, whose market share went down from 80% in mid 2015 to zero at the end of the year. So